Leader On The Lake – Brand Identity

"Leaders On The Lake” is a regional media initiative built around celebrating leadership, creativity, and community stories in Lake Charles and SWLA. Originally conceived as a podcast, the project evolved into a broader multimedia platform featuring interviews, case studies, and good-news storytelling. I was brought in to design the brand identity — specifically the logo system — to visually anchor this growing platform in a way that was modern, memorable, and deeply tied to its regional context.